Mumbai, May 8th 2007
By Kreative Access
World’s largest leading Fashion Brand, Calvin Klein has forayed into the Indian markets and what could be a better way to kick-off the launch with a press conference at White lounge in Mumbai. Actress Sushma Reddy was the highlight of the event and she looked pretty in a skirt and a black top that read ‘Calvin Klein jeans’. Right from the venue to the display the event maintained what is known as the ‘Calvin Klein Minimalist- Modernist look’. White was the theme of the evening with live mannequins displaying the Calvin Klein Underwear and CK Jeans collections for men and women. Sushma posed with various male models as she flashed her perfect smile.
Director Farhan Akhtar walked in next and he looked cool in a grey Calvin Klein cotton tee. The dorector sure managed to spread his contagious laugh all across the event. Farhan commented on the brand by expressing, “CK- sophisticated, simple, rich, modern brand and I like their designs a lot.” Farhan’s comments sure promptly describe the Calvin Klein spirit.
Kevin Carrigan, of Calvin Klein had flown down to India specifically for the event which saw director Farhan Akhtar and actress Sushma Reddy formally launch the Calvin Klein SS'07 collection. On the occasion, Kevin Carrigan said, “It’s great to be back in India after I've visited so many times and great to bring cool American edgy style to the Indian consumer. For spring summer it was about femininity and back to natural fabrics. It's the quintessential Calvin Klein-a romantic, organic minimalism.”
For the India market, Calvin Klein has introduced its Spring-Summer 2007 collection- their underwear line and denims for men-n-women that includes the entire casual wear range. The Calvin Klein SS’07 launch would have been incomplete had it not been for the rousing Stolichnaya Martinis and flutes of Mumms champagne, that sure set the perfect mood at the event.
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